Institute Insights: Getting More Than Vegetables at The Farmers Market

07.01.2019


Wilkes-Barre, Luzerne County, PA - "I took a walk from my office to the Farmers Market on Public Square last Thursday and returned with much more than fruits and vegetables." -Susan Magnotta, The Institute

The Institute recently conducted a study on food insecurity and food deserts because there are many people in the region who do not have easy access to supermarkets and healthy foods. Those who live in what are termed food deserts often do their shopping at convenient stores or fast food restaurants in walking distance of their homes. Many of these people live in poverty and have limited access to transportation. Without diets of fresh and nutritious food, health outcomes are often poor.

On that beautiful, sunny afternoon, I was enjoying the live music and the delicious smells coming from the food trucks when I stumbled upon a tent manned by CEO employees. I soon learned about the great work they are doing in the region to help those with food insecurity, many who live in food deserts. Joan Saxon, a nutrition educator for the organization, and several others were on site to do food demonstrations, provide education and teach simple cooking techniques.

Joan explained that CEO partners with the Weinberg Food Bank in their efforts to teach children and adults about healthy eating. With programs in 12 Luzerne County schools and adult education at food pantries, the organizations are working hard to get information and fresh foods into the hands of those who need them.

As we were talking, a gentleman approached one of the workers and offered $5. He had been there previously and suggested that the organization set out a donation bucket. The gentleman was kind enough to share his story with me. His name is Ron, and he was giving back to CEO because they had given so much to him. Ron said that CEO was helping him get back on his feet by assisting with food and rent. The support gives him hope for his future. He is an army veteran who had once been homeless. He was formerly employed in the medical field and having trouble finding a related job, so he is working at McDonald's - for which he is grateful. “I am thankful for the help I have been given,” he said. “I never want to abuse the system. You have to give back if you can. Some people can't, but I'm able to do it now.”

I told Ron to buy the newspaper on Monday and thanked him for sharing his story. I thanked the employees at CEO for the important work they do for people in our region. I thanked God for all the blessings I have been given. I cried on my way back to the office - tears of gratitude for the experience I just had and tears of hope for humanity.

It was a privilege to have met Ron and have the opportunity to tell his story. I know there are many more like him who still need help. Thankfully there are also many organizations like CEO and The Weinberg Foundation ready to step in and lend a hand.

On my next trip, I plan to enjoy some lunch and support the farmers and vendors at the market with a few purchases. And I will always remember Ron and his selfless spirit that breathed gratitude into mine with his act of kindness. Thank you, Ron.

Author: Susan Magnotta - Institute Insights